Wednesday, November 14, 2007

The Tuner Market is Dead

Kent’s aforementioned entry brought up the age-old argument that people need to stop buying cheap parts. For those of you who didn’t read his entry, he basically says “People who buy the cheap parts ruin the market and hurt the industry as a whole. People need to be educated about high quality product because if they learn about why a product is high quality then they won’t want the cheap stuff anymore.” For a long time, I too was an avid believer and supporter of those ideals. But recently, things have changed. In order to explain what my beliefs are I must first define “The Tuner Market” as what most people see as our aftermarket industry. Whether you modify your car for street, show, drift, drag, road race or time attack, you’re a part of the “tuner market.”

Very well-written article and I agree with most of his points.

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