Since his return to Apple, Steve Jobs has been played out twice in public. The first time was when IBM dropped the ball with PowerPC. The second time was when Eric Schmidt was on the Apple board and started getting ideas about Android and world domination. Steve is not going to allow Adobe to do the same thing with the iPhone and iPad.
If you understand this, then you will understand why Apple developed its own A4 chips to power the iPad, has its own stores and datacenters, its own mobile advertising company etc. Apple wants to control 100% of its destiny, as any business should. How many corporations can say that today, with widespread outsourcing in the name of "shareholder value"?
Steve Jobs is an angry man. And because he is rich, he cannot be swayed by the promise of money.
Be afraid, be very afraid.
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