On 20 October, Apple is going to let the world know what they have planned for OS X 10.7
My wild-ass guess is that Apple is going to let the apps from iOS run in a sandbox environment on OS X 10.7, which really shouldn't be that hard to do since development code runs on emulated iOS devices. This would broaden the reach of the iOS ecosystem and would effectively give Apple direct insight into how people are actually using their Macs, via analytics. It would then be able to serve relevant ads.
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